Hello chocolote lovers! Our post today is a little bit different from the others. It's an invitation to come experience the blends of history and modernity at the Lindt Museum of Zurich. It's not just a museum, but a place offering engaging activities for all. This museum stands out because of its exciting journey through the chocolate universe. The last part of this article will be discussing how Lindt's presence in the airports and Lindt stores are one major marketing and sales strategy and its development through time.
Zurich Museum
Here we are in the Museum of Lindt, a place which is not just a historical showcase; it's a strategic investment by Lindt in creating an extraordinary, hands-on experience. While it involves significant costs, Lindt understands the value of an insolite destination that goes beyond traditional chocolate stores and distribution. This immersive approach not only builds brand loyalty but also serves as a unique sales tool. By offering an engaging adventure that connects visitors emotionally with the brand, Lindt ensures the museum is more than an expense, it's a choice to invest in unforgettable experiences that drive chocolate sales.
Discover the museum
As you step inside, get ready for a stunning sight. The 9-meter-tall chocolate fountain is right there. Experience Lindt chocolate in all its glory: Smell the smooth chocolate, inhale its rich scent, and marvel at this interactive chocolate wonder. What is more fascinating is that it's packed with 1400 kilograms of chocolate. This surely adds to the fun!
Engage with the Past
The Lindt Museum brings you back in time to when chocolate was a luxurious treat. You can explore vintage machines, come close to history and learn about the evolution of chocolate-making. Interactive activities bring the past to life, allowing you to connect with chocolate's fascinating history.
Cocoa's origins are South America, where it was initially grown. It made its way to Africa and was then brought to Europe. Cocoa became a rich delicacy in Europe, and the famous TEOBROMAO, a cocoa drink appropriate for kings and queens, was invented. Cocoa was so precious that the Mayas, an ancient Mesoamerican civilization, known for their advanced culture and achievements, used it as currency.
As cocoa made its way to Europe, it settled in Spain and was introduced to France, thanks to Louis XIII's Spanish wife. The Lindt Museum not only tells the essence of chocolate-making, but also the remarkable journey of cocoa from its origins to its significance in history.
Interacting with Lindt's Universe
Lindt doesn't simply make great chocolate; they've also thoughtfully developed an immersive experience for their customers. Visitors to the Lindt Museum are more than just observers; they are active participants. They can connect with interactive activities, taste different types of chocolate creations, and learn about the art of chocolate-making.
Playful Learning at Every Turn
There are games strategically placed around the museum, guaranteeing that there isn’t any boring moment. Test your senses, compete with other guests in chocolate-themed games and gain some chocolate treats. These activities not only entertain customers but also create an emotional link between the customer and the brand throughout the fun and the good souvenirs of a unique experience.
Lindor's Photo Booth Magic
As you step into the Lindor area, you become a part of the museum's living history. Pose in the photo booth, capture your happy moments and watch your photos appear on the museum walls. The Lindor area is the main example of Lindt's creative approach, allowing visitors to put their mark on the museum.
This Museum offers more than simply chocolate; it provides an opportunity to make lifelong memories. Every moment is created for active participation. This experience is not a passive tour; it is a hands-on adventure in which people play an important role in the chocolate story.
Lindt stores and airport stands as one major marketing and sales strategy
Lindt stores and museums are the brand's magnets in the world of chocolate. Aside from the exquisite cocoa creations, these spaces are an important part of Lindt's marketing and sales strategy. Join us as we dig into the sweet world of Lindt stores, investigating how their design and presentation offer an immersive experience to the customers.
" It is actually our own shops that offer the best possible environment to experience firsthand the Lindt brand and the world of our Master Chocolatiers. The interaction here is perfect."
UWE SOMMER (joined Lindt & Sprüngli's Group Management in 1993 and is responsible for Marketing & Sale)
Lindt & Sprüngli employs a selective distribution strategy to ensure that their premium products are displayed in an optimal fashioned way. Lindt strategically places its stores in key tourist destinations and in famous airports, ensuring a global presence and accessibility for chocolate enthusiasts worldwide. These boutiques are generally the first point of contact with customers, especially tourists. They have the opportunity to experience the brand in a unique setting, creating in them a lasting positive impression that will be graved in their memories after they return home.
Lindt's retail strategy extends beyond simply growing its presence in regions. A visit to a Lindt Boutique is more than just a shopping experience; it is a sensory voyage into the delightful world of delicious chocolate. As you pass by one of these boutiques, the aroma of delicious chocolate stimulates your sense of smell. Certain fragrances, such as cocoa, evokes memories and relieve stress. According to a study conducted by Douce and Poels in 2013, it was discovered that consumers who were exposed to the fragrance of chocolate spent more time absorbing product information, resulting in higher sales.
On the other hand, each store's arrangement is meticulously designed to perfection, with appealing product displays that spread out a sense of chocolate mastery. When you go inside the stores or the airport stands, you are warmly greeted by luxurious shades of gold. Lindt's rich colors create an ambiance that makes the chocolate experience premium and provides a calming setting. The lights gracefully come to highlight the selection of chocolates stimulating people's visual senses.
In a nutshell, Lindt has transformed the act of purchasing chocolate into an adventure, ensuring that their stores are more than just retail places, but havens for chocolate fans. So, whether you're a local looking for a sweet treat or a chocolate fan tourist, go experience Lindt's artistry in one of its boutiques.
Sweet vibes guaranteed! 🍫✨
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