Dear readers,
Welcome to the enchanting kingdom of chocolate branding, where four chocoholics have come together to unravel the mysteries behind the visual artistry and brand strategy of chocolate bar.
Our mission?
To explore the packaging, closely examine the logos, messaging and storytelling of four of the most famous chocolate brands in order to understand what makes each one of them unique and special. But first of all, we will give you an overview about the whole market of chocolate bar to make sure that the positioning of the different brands in the market is clear.
We will be the Willy Wonkas of this blogosphere, ready to take you on an exciting journey through the world of cocoa-based creations.
Meet the crew
Nour & Lindt
Our Brand Detective
🍫 Nour, our brand detective will be diving deep into the branding of Lindt. She will be our Sherlock Holmes to decipher the hidden meanings behind Lindt's visual identity and investigate the distinctive qualities that set this company apart. She is a big fan of chocolate and is impatient to share with you her experience within the world of lindt!
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Arthur & Poulain
Our Story Telling Wizard
🍫 Arthur our storytelling wizard, will be your companion on this fascinating journey through the world of Poulain. He is here to unravel the mysteries and stories behind this beloved chocolate brand. With his skillful narrative touch, he will guide us through the facinating brand of Poulain, from its origins to its brand philosophy, painting a vivid picture of the its essence.
Linda & Milka
Our Graphic Specialist
🍫 Linda, our Graphic specialist, has a keen eye for aesthetics. She will be your guide into the captivating world of Milka, where purple cows graze in a charming farm. She'll take you on an immersive journey delving into the colors, typography, and other elements that make Milka visually appealing and memorable.
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Julien & Côte d'Or
Our Chocolate Conoisseur
🍫 Julien, our chocolate connoisseur, is your guide on a mouthwatering adventure through the enchanting world of Côte d'Or, known for their iconic elephant emblem. With the curiosity of a true chocolate lover, he'll uncover the brand's secrets, from its market strategies to its unique charm, and share the latest trends that make Côte d'Or a captivating chocolate sensation.
So, fasten your seatbelts, because we're venturing into a realm where chocolate bars are more than just sweet treats; they're masterpieces of branding and identity! From classic to contemporary, we'll explore what sets each brand apart, how they visually communicate their unique identities, and what captivates consumers in the world of tablet chocolates.