Côte d'Or: Harmony of Tradition and Innovation in the Chocolate Universe
- trikinour9
- 8 déc. 2023
- 2 min de lecture
Dernière mise à jour : 9 déc. 2023
Are you familiar with the renowned Côte d'Or brand? If not, perhaps you've encountered their unmistakable shelves during your shopping adventures, featuring the iconic elephant emblem. If this sounds familiar, then this article is just for you.
Established in 1883 by chocolatier Charles Neuhaus in Brussels, Côte d'Or has evolved into one of the most globally recognized chocolate brands. The name pays homage to the former British colony, the Gold Coast, now known as Ghana. This chocolate powerhouse is an integral part of the Mondelez International group, sharing the stage with esteemed brands like Cadbury, LU, and Milka.
Values Enriching a Robust Identity: For Côte d'Or, heritage, excellence, and authenticity guide the company's principles. Deeply rooted in Belgian heritage, the brand is committed to delivering quality products and ensuring service excellence. The phrase "140 ans d'émotions" on the packaging reinforces the ideals of authenticity and top-tier quality. Moreover, the brand embraces contemporary values such as innovation and a commitment to Corporate Social Responsibility (CSR), showcasing a dedication to progress.
Serving Our Identity: These values serve as the foundation of Côte d'Or's identity, manifesting in various forms, as exemplified by the packaging. Consider the logo – the iconic white elephant against a red backdrop. Red conveys passion and love, while white symbolizes elegance and purity. A logo that evokes passion for pure, elegant chocolate couldn't be more fitting!
The packaging further solidifies this vision, opting for simplicity with a unique design showcasing chocolate in the forefront. This approach associates the notions of purity and high-quality chocolate with the Côte d'Or brand.
In summary, Côte d'Or stands as a distinctive brand in the chocolate industry. It focus on excellence, embodying over a century of tradition and expertise. These values are omnipresent, visible every day for those observant enough to look in the right places.
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