Given that Poulain is a small one among the big ones, his presence in stores is often very discreet.
As for example, with Monoprix (look closely at the bottom right…Can you see it?)
Or with Casino, even I, who am tall, would have all the trouble in the world to find it easily, and even more so to reach it!
Luckily the very flashy and unique color of the packaging helps it stand out, but this has undergone a very recent rebranding!
The too discreet presence of Poulain in supermarkets is compensated by its remarkable website, let's see.
Visual Appeal: by using the same colors as its chocolate bars, the site is unique and pleasant. It gives off a gentle atmosphere.
Storytelling: the site recalls the French and historical origins of the brand, Poulain's mission is highlighted, as well as its environmental commitments.
Product Showcase: you can find all Poulain products, from cereals to chocolate bars, including powdered chocolate. Even better, a search filter according to the type of meal (snack, breakfast, to cook, to taste, etc.).
Content: Dozens of recipe ideas are offered on the site with the Poulain dark chocolate bar. There is something for everyone, whether it is a recipe for one person or for 10 people. This is a major asset for developing the relationship between the brand and its customers because it brings joy and satisfaction to the person who cooks and to those who benefit from the result.
Engagement and Interaction: the site highlights its social networks (Facebook, Instagram, YouTube and Pinterest) to expand its community of chocolate lovers.
E-commerce Functionality: the “online store” tab, easy to find, takes you to the merchant site of the Carambar group, owner of the Poulain brand. Unlike supermarkets, you will have access to a large choice of products on the site, often on promotion, as well as goodies such as an apron or a metal box in Poulain colors.
Poulain's website serves as a digital ambassador for the brand, offering a multi-faceted experience that goes beyond mere transactions. It creates a virtual space where chocolate enthusiasts can immerse themselves in the brand's story, explore its offerings, and, ultimately, strengthen their connection with the delightful world of Poulain chocolate.
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