A Delectable Survey on Poulain Chocolate

Brand awareness

In our chocolate-loving community, 60% of participants know the Poulain brand. This chocolate affection is particularly strong among our French friends. While this speaks volumes about Poulain's popularity in France, it also opens a door for the brand to embark on a strategic journey to share its delights with chocolate aficionados around the globe. The statistics hint at a golden opportunity for Poulain to spread its sweet magic far beyond the borders of its French home and weave its cocoa-rich story into the hearts of chocolate lovers worldwide.Haut du formulaire

Surprisingly, despite the good brand recognition, only 20% of participants admitted to having purchased a Poulain chocolate bar. This presents an intriguing challenge for the brand – to convert the vast pool of awareness into active engagement. Encouragingly, this highlights a significant growth opportunity for Poulain.

As seen in our previous article on rebranding, 66% of those familiar with the Poulain brand acknowledged the modifications in its packaging. This is an encouraging sign, especially considering that only 60% were initially acquainted with the brand.

In the fierce world of chocolate, Poulain faces formidable competitors in Lindt and Milka, with 42% of respondents each gravitating towards these rival brands. This intense competition underscores the need for Poulain to continually innovate and captivate its audience.

The product experiences

Among those who have taste the delicious chocolate bars of Poulain, the survey identified Poulain Noir Extra as the reigning favorite, with a resounding 66% preference. Following closely is the timeless Poulain with Milk, capturing the hearts of 33% of respondents. Despite an extensive array of offerings, the classics maintain their allure.

When participants were prompted to associate words with Poulain, interesting ideas emerged– sweet, taste, memories, quality, French, and dessert. These associations paint a vivid picture of the brand's image, conveying a perfect blend of heritage, and quality.

Poulain chocolate bars received an impressive average grade of 7.66 out of 10, signaling a strong positive sentiment among consumers. While this is undoubtedly commendable, there is still room for enhancement, and Poulain remains dedicated to refining its offerings.

Purchasing factors

A striking 80% of respondents expressed their willingness to recommend Poulain chocolate bars to friends and family. This is a significant insight for the brand, considering the influential role recommendations play in shaping consumer choices.

For chocolate aficionados, taste reigns supreme, with a resounding 92% declaring it as the most critical factor in their chocolate bar selection. Price and packaging follow closely at 58% and 42%, respectively. Poulain, having recently undergone a packaging revamp, aligns itself well with these consumer priorities.

Suggestions of improvements

In a final revelation, 100% of respondents who had not yet join the world of Poulain expressed their willingness to do so if the brand offered their favorite taste. This unanimous enthusiasm among potential consumers signals a promising future for Poulain, emphasizing the importance of diversifying its flavor portfolio.

As Poulain continues to weave its narrative in the tapestry of chocolate history, these insights provide a roadmap for the brand's evolution, promising a future where Poulain chocolate becomes not just a choice but a cherished tradition.

Source:

https://forms.gle/zacUgFn9jJoQom1Z8

Survey with 15 people