Unwrapping the Future of Poulain with AI generated cobranding

At first, I wanted to ask Leonardo.ai about chocolate bars, and the results were very artistic, not usual with our ordinary chocolate bars. It could look like a recipe from a grand chef.

To begin with my brand, I asked Leonardo.ai to generate images of Poulain. The results were very strange, a bit creepy and as far as possible from Poulain chocolate brand.

Then, I try to be more specific, and asked about Poulain chocolate. As the brand is not very famous, Leonardo.ai didn’t use the code of Poulain like the yellow color or the logo.

Moreover, I asked about Poulain chocolate bars to be as close as possible of what I was looking for.

Then, I asked chatGPT what brands would be the most suitable for a cobranding with Poulain, and it gave me:

Ben & Jerry’s: this collaboration seems possible as it combines Poulain chocolate and Ben & Jerry’s ice cream, I won’t be surprised if this idea really exist one day.

Ladurée: a collaboration between Ladurée and a chocolate brand could be a good idea, but I don’t think that Poulain would be the right match as their image is not very luxurious.

Air France: I really like this one because the software finds the culinary link between Air France and Poulain in the form of a meal tray.

Apple: there we start with the improbable collaborations, which make no sense. the software has adopted the codes of the Apple brand, with sleek packaging.

Dom Pérignon: this one intrigued me, there are already chocolate liqueurs (I have never tasted one but I am sure that one glass is enough). From the generated image, we can guess that each bottle color is equivalent to a particular chocolate flavor.

Chanel: France, luxury and chocolate of course. This collaboration, although surprising, is well done because the software uses Chanel's codes and I find the result rather appetizing.

And finally, to echo the information found by BrandWatch, I asked what a collaboration between Poulain and the Tour de France would look like, the circle is complete!

Those collaboration ideas promise a future rich in surprises, where every bite tells a story, crafted by tradition and technology. We hope to see some of them happen in real life one day!

Source:

https://leonardo.ai/